About Us

We're Performance
Marketing Specialists

We invest, test fast, and scale only what delivers consistent, measurable results across channels.
WebCue office space

Our Approach

Maximise Your ROI with Us

We move fast, test hard, and scale what works. Every campaign is built in-house for full control, real speed, and performance.

Creative-First Thinking

Every winning campaign starts with an idea worth testing. We lead with strong creative concepts designed to stand out and convert.

Curiosity Over Assumption

We don't guess. We experiment, explore, and challenge norms — because better answers come from bold questions.

Never Stop Evolving

What worked yesterday won't always win tomorrow. We stay curious, stay sharp, and adapt faster than the feed.

Obsessed with Performance

Behind every visual, every word, every bid — is the drive to perform. We create with purpose and scale what proves value.

Our Story

From Launch to Lift-Off

WebCue began as a small, data-obsessed team with one goal: crack the code of scalable performance marketing.

No clients. No fluff. Just internal campaigns — built, tested, and scaled using our own capital.

What started with a few campaigns on Google and Facebook has evolved into a full-stack performance marketing operation. Today, we run multi-platform funnels across YouTube, Meta, Google, TikTok, Yahoo, Bing, Taboola, and native networks, driving millions in revenue and testing thousands of creatives each month.

We've grown not by selling services — but by building systems that work, and scaling offers that deliver.

Our Mission

To empower brands through data-driven performance marketing while nurturing a workplace where talent thrives, ideas scale, and growth is constant—for our clients and our people.

Our Vision

To be the most respected performance marketing agency, known for delivering measurable results and creating a bold, people-first culture that inspires the next generation of digital marketers.

Core Values

What Drives Us Every Day

Performance-Driven

We focus on outcomes, not just activity. Results fuel our passion and purpose.

Growth Mindset

We believe in constant learning — whether it's scaling campaigns or developing careers.

Collaboration Over Competition

We thrive as a team. Knowledge-sharing and mutual support are part of our DNA.

Innovation with Intent

We embrace bold ideas backed by data to push boundaries and create impact.

Integrity First

Transparency and honesty shape our work — with each other and in everything we build.

People-Powered

Our team is our greatest asset. We invest in their happiness, health, and success.

Our Services

What We Do

01

Performance Marketing

Launch and scale paid media campaigns across Meta, Google, TikTok, YouTube, and native platforms—focused on ROI and growth.

02

Media Buying

Manage budgets, creatives, and targeting in-house for full control, faster testing, and smarter scaling.

03

Lead Generation

Build high-intent funnels that deliver qualified leads efficiently, using real-time tracking and vertical-specific strategies.

04

E-Commerce Marketing

Create and optimize DTC funnels—from product validation to paid traffic engines built for repeatable sales.

05

Creative Strategy

Develop scroll-stopping ad creatives that align with user behavior, platform formats, and funnel performance goals.

06

Tech-Driven Execution

Use automation, APIs, and data pipelines to streamline decisions, track performance, and scale with precision.

Our Team

Meet our leadership

Our team blends creative thinking and sharp strategy to execute fast, scaling smart, and staying focused on what drives real results.

Khazin Muzaffar - Founder-CEO

Khazin Muzaffar

Founder-CEO

As CEO of WebCue, he brings a deep understanding of platform ecosystems, creative performance, and growth execution. His leadership drives the company's vision, speed, and results-first culture.

Gurpreet Singh - Founder-CTO

Gurpreet Singh

Founder-CTO

With a background in online ventures and monetization, Gurpreet focuses on building scalable systems at WebCue—ensuring every campaign is structured for long-term performance and profitability.

Let's connect

You're Smart. You're Fast. You're Ready.

We're building the future of marketing with engineers, not agencies. If that sounds like your kind of challenge — let's talk.